Cosmetics electric shock dilemma industry giant preparatory in cosmetic-松坂大輔Jumei Youpin has been involved in selling fake controversy, although that was black,Cosmetics electric shock dilemma industry giant preparatory in cosmetic, but it reflects the daily business problems. According to statistics, at present domestic cosmetics B2B, in Taobao B2C business businesses to already amounted to 28, but the 270000 cosmetics shop several almost no money. A year ago the chemical giant L'Oreal started the business channel,coach2013夢幻新款目錄, now runs to see things in a blur? A day of business, where is the way?

cosmetics business market share 15%

cosmetics online shopping industry Qia and smear in 315 days this sensitive re exciting stage. In the industry view, frequent price war and crazy slobber war, from a certain extent is hitting consumers of online shopping cosmetics confidence. Confidence has been restricting the development of electric business the biggest problem.

"daily chemical industry, focus on consumer trust, so we the short term will not be considered the business channel." A Shanghai based chemical company people in charge said. In his view, the business channel still have many constraints. While consumers psychological problems still need to resolve the market.

French exchange deputy general manager of Xiangfang Zheng Kaiye in Nandu reporter interviewing also says frankly, local cosmetics enterprises are mostly not dare enter the business channel, in the waters of enterprise to the business channel share up to 15%-20%.

"if a customer wants to buy cosmetics products more expensive, they will choose to counter purchase; to online shopping,coach2013夢幻新款目錄, consumers tend to bath supplies this piece." Experts within a daily chemical industry association also said.

Association Maia in Guangdong Mei Bo, confidence and consumer behavior problems, development will restrict the business channel in a long time, this channel will be the only accounted for 15% of the market share.

according to domestic experts Feng Jianjun said, at present domestic cosmetics B2B, in Taobao B2C business businesses to already amounted to 28, but the annual business flow is in 300000 yuan of above have 8000, 1000000 and 10000000 above is more scarce, respectively, only 2000 and 136, that is to say 27 thousand cosmetics shop all become "cannon fodder", are invalid operation.
Feng Jianjun of vice director of marketing research center
Chinese cosmetics market said: "cosmetics store at present the biggest discounts are about 30 percent off, online shopping to businesses to customers are attracted, the most direct is the price, cheaper than the entity shop. However, these businesses are difficult to get 50 percent off from official channels of supply. In this case, they had to really so true recovery bottle, mix to sell has become some bad business Taobao seller."

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